Southern New Hampshire University | yield piece
'Yield' in college admissions, is the percentage of students who commit (deposit) to a school once they've been accepted.
Most higher education institutions engage in some form of a 'yield campaign' to their population of accepted students. Sometimes it's simply a letter or postcard. SNHU engaged in a multi-channel campaign including a highly personalized print piece, companion pURL and email drip campaign.
I drove the design and approach for this campaign which SNHU attributed to a record-breaking number of accepted students committing to their school that year.