PROFILE:

I’m a resourceful, curious, flexible, creative marketing professional with broad experience and am in my comfort zone when directing the creative development process and supervising the execution and implementation of integrated marketing campaigns. Healthcare and bio-tech is where I have the most experience - both on the agency side and in-house.

STRENGTHS:

•    Integrated Multi-Channel Campaign Development / Implementation
•    Writer: website content, direct mail, advertising copy, promotional, collateral
•   Brand Development / Brand Management
•   Creative Strategy / Creative Management / Creative Direction / Art Direction / Design
•    Client Management / Relationship Building / Relationship Maintenance
•    Project Management
•    Solid Technical Skills / Software

CAREER:

Director of Marketing |  Union Studio Architecture & Community Design |  1/23 - present

Director of Brand Communications |  Satellite Healthcare, San Jose, CA |  9/21—1/23

Lead Marketing Communications Manager   |  Satellite Healthcare, San Jose, CA |  9/18—9/21

I lead multi-faceted external and internal brand and marketing communications initiatives for this national, not-for-profit kidney healthcare provider with a particular focus on supporting the key objectives of Chief Medical Officer and the Medical Clinical Affairs and Business Development teams.

  • Communications planning, development and management.

  • Creative strategy, development, execution

  • Creative Direction / Art Direction

  • Video scripting, production, editing

  • Supervision of in-house and outsource creative (graphic designers, video & podcast production, illustrators).

  • Clinical research marketing support

  • Physician marketing/outreach

  • Net Promoter Score survey development and analysis

  • Copy writing

Lead Digital Marketing Specialist   |  Blue Cross & Blue Shield of Rhode Island, Providence, RI |  9/16—1/18

I was recruited by Blue Cross & Blue Shield of Rhode Island to develop and execute communications planning and strategies that expanded BCBSRI’s digital capabilities and drove brand and marketing communication campaigns across multiple channels. 

  • Drove the efforts that led to the realization of BCBSRI’s only Account Based Marketing (ABM) program focused on top prospects.

  • Drove the initiative that overhauled and streamlined Broker partner communications with concentration on a new website, Broker Update as the primary channel. Led Copy, Design and Programming teams throughout development and execution of all digital deliverables.

  • Developed strategy, tactics and led the implementation of the organization’s inaugural B2B content marketing program.

  • Collaborated with Internal Communications team and Mar Comm leadership in order to establish transparency of communication efforts, and BCBSRI’s first ever, organization-wide editorial calendar.

  • Managed the creation of a series of digital and print content modules developed for entire Sales force in order to provide a consistent voice for Sales when speaking about BCBSRI’s top value props to customers and prospects. Presented new content modules at Sales trainings.

  • Developed ‘B2B Content Marketing’ presentation and delivered at annual Sales Summit.

  • Orchestrated a ‘How Best to Use LinkedIn for Business’ booth at Sales Summit for Sales team.

  • Account Manager for internal facing, Customer Experience Brand Campaign, ‘HeartFelt’.

  • Collaborated with Stakeholders, Agency partners as well as Digital Marketing, Web Integration, Copy and Design teams to best leverage digital marketing and social business in order to meet diverse, communication objectives.

  • Employed industry best practices to guide development of social media marketing, email design and websites while ensuring adherence to federal, state, and industry regulations and corporate strategic goals and brand standards.

Marketing Communications Manager   |  The Allied Group/TAGmedica, Cranston, RI    |  8/2011—8/2016

I managed all communication and creative initiatives from inception through delivery for biotech, health care and corporate clients of both The Allied Group and its operating division, TAGmedica.

  • Point person and marketing lead for key account of The Allied Group and major biotech player, GoodStart Genetics (GSG). The critical marketing initiatives I led over a four year period, significantly grew GSG’s brand, strengthened its equity and put GSG in prime position for their subsequent, lucrative acquisition by Invitae.

  • Led numerous marketing initiatives with biotech giants Parabase Genomics, Foundation Medicine and PerkinElmer.

  • Initiated, piloted and project managed the production of five editions of the Brigham & Women’s Hospital, Department of Medicine annual report, including a special centennial edition.

  • Drove the design and production of numerous print initiatives for Boston Children’s Hospital, Brandeis University, Southern New Hampshire University and GloboForce among others.

  • Developed communication plans, wrote creative briefs, made creative presentations and prepared supporting documentation to justify strategy and spend.

  • Developed project estimates and monitored projects in process to ensure they aligned with budget.

  • Recruited and supervised in-house creative staff and outside creative and programming resources for print, digital, web, email and social media initiatives.

  • Led the development and implementation of the total redesign of The Allied Group’s corporate website. Wrote all site content.

Senior Digital Designer   |  LIN Media, East Providence, Rhode Island      |     12/2010 - 8/2011

  • Management of junior design team.

  • Creative development and implementation of rich media, animated and static digital advertisements for online advertisers of LIN Media's nation-wide network of television stations. Advertising clients were primarily national franchises, regional businesses, major healthcare and arts organizations. Markets include southwest, southeast, mid-Atlantic and northeastern US states.

  • Heavy use of Photoshop and Flash for ad creation. Use of Google's Double Click Studios and DART for ad trafficking.

Associate Creative Director  |  Cote & D’Ambrosio, North Kingstown, Rhode Island   |  2007 — 2010

I was directly responsible for concept development, design and production of all agency print, web and interactive projects. Integral involvement in strategy for every agency initiative. Ensured high
standards and critical deadlines were consistently met. Identified, vetted, built and led teams of
creatives and programmers. Made creative presentations to clients, prospective clients and
business partners. Participated in new business development. Project management.

  • Led creative development and managed creative and programming teams for companion website to Disney® Epcot® Center attraction, Stormstruck’® . This included the creation and development of ‘StormHero’®–an original, interactive and educational game for children.

  • Creative lead and strategist of the multiple award winning, public awareness campaign, “Don’t Buy, Don’t Supply” for the Middletown-Newport Substance Abuse Prevention Task Force.

  • Refined brand direction of Centreville Bank over a 3-year period with carefully crafted print work that went on to receive multiple national and regional industry awards.

  • Web portal development and animation for Florida Division of Emergency Management.

  • Creative lead, creative development and assembly and management of programming and creative team for Renaissance Reinsurance sponsored website, Hurricane Risk Management.

  • Total overhaul, redesign and project management of website to support ecommerce capabilities for course registration for the Rhode Island Society of Certified Public Accountants

Marketing Consultant / Creative Director | Wickford, Rhode Island|       2002 — 1/1/2007

Independent marketing and creative consultant to startups, universities, non-profits and some of southern New England's largest employers. Participated in strategic planning and provided marketing support, advertising, brand assessment, brand development, print design/development, copywriting, web design/development, development/management/coordination of radio spots and design/development/implementation for targeted email campaigns.

  • New Business Development

  • Account Management

  • Relationship building and maintenance with customers, vendors and business partners

EDUCATION:

Cornell University, Johnson School of Management  |  Certificate Program, Marketing Strategy

Rhode Island School of Design  |  Certificate, Website Design & Development

Rhode Island School of Design  |  BFA Program, Illustration major

School of Visual Arts  |  Continuing-Ed Program, Graphic Design and Advertising

Technical Skills:

    -    Adobe Creative Suite: expert - InDesign, Illustrator, Photoshop, Acrobat, Dreamweaver
    -    Microsoft Office: Word, Powerpoint, Excel
    -    Marketing/Sales Automation:  Marketo, Hubspot, Salesforce
    -    Marketing Analytics: Google Analytics, Lead Forensics, Litmus
    -    Email marketing: Marketo, Hubspot, Constant Contact, Mail Chimp
    -    Social Listening: Sprinklr
    -    Video/Film editing: Final Cut Pro, iMovie, Director, Audition, Wave Pad
    -    Content Management Systems: Hootsuite, Joomla, Wordpress, Drupal
    -    Programming: HTML, CSS, AS2, Javascript, PHP, Coldfusion

  AWARDS:

-        The Communicator Award (5) - International creative communications competition.

-        The MarCom Award (3) - International marketing & communications competition.

-        The Hermes Award (3) - International creative communications competition.

-        The International Davey Award (3) - International creative communications competition.

-        The PINE Award of Excellence (21) – Northeast design for print competition.

-        New England Lamplighter Award (1) - Regional health care communications competition