POST University, 'Yield' Campaign
Post University had undergone a recent and dramatic brand overhaul when we began this project. Since the new design direction was unique, complex and sophisticated, I encouraged our design team to spend the necessary time to truly absorb the nuances outlined in Post’s new style guidelines.
My team's initial (and significant!) resistance eventually gave way to enthusiasm as they embraced the new design standards. This piece became one of my team’s favorite visual directions we’d ever developed for a higher-ed client.