BCBSRI 'Heartfelt' | internal customer experience campaign
Mission of the 'Heartfelt' campaign for Blue Cross & Blue Shield of Rhode Island:
"The work we do makes a difference in the lives of our customers – every day.
Everything we do at BCBSRI touches the lives and businesses of our customers. Whether it’s finance, operations, or customer service, our teams can make it a little bit easier to be healthy and prosperous in Rhode Island. And if each of us does our part, imagine the impact that all us of working together could have on our customers and our entire community.
Because customers are at the heart of what we do."