Brandeis University, search campaign
Brandeis History Meets Social Media. Did you know Albert Einstein was one of the original founders of Brandeis University?
This direct mail campaign was designed to entice prospective Brandeis applicants by conveying the university's rich intellectual culture and pedigree in a way that this target audience of 16 and 17 year-olds could relate to. Unexpected, memorable and fun!
Brandeis University | search campaign
'Brandeis Faces'. Highlights Brandeis history, shows Brandeis today, highlights student achievements and personalized for the recipient. Engaging message presented in a familiar social media looking environment reminicent of ‘Facebook’