http://coletteisme.com/projects daily 0.75 2018-05-02 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1469307111072-6A9ZPNAIBGEKGTF4ZRIV/Arden1.jpg Portfolio https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1461439005699-M8ER6Y0B18B554JNAP4D/PLNDP1.jpg Portfolio - Physicians and Lawyers for National Drug Policy (PLNDP) | collateral https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1460668102542-RKCO49P2RHFWG4ZZAGQR/soho.jpg Portfolio - SOHO Arts Co. | Brand/Logo Development https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1461020537762-FDT22GS8VQ5YW2MRRT6D/Alcohol1.jpg Portfolio - Middletown-Newport Substance Abuse Prevention Task Force | psa https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1469540782704-ZPM8U5PU1FB0QOGEIVFX/parabase.jpg Portfolio - Parabase Genomics | diagnostic test kit Parabase Genomics is committed to improving neonatal care through the development of early diagnostics for actionable inherited disorders. They've pioneered post-natal, diagnostic genetic testing and were in need of a partner for their marketing, kitting and distribution needs. In my position as MarComm manager for TAGmedica, I led the creative development and design for their inaugural test kit which requires just one drop of a newborn's blood in order to test for rare, monogenic diseases, like hematologic disorders, and hearing loss. https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1462642080430-FR9QB13A5O231NI35140/SS3.jpg Portfolio - 'Stormstruck' | website design/development management The 'Stormstruck' attraction at Epcot Center simulates what it's like like to be in a hurricane! I was an integral part of the creative team assembled to design and develop the original, companion website for Stormstruck, just as the attraction was opening at Epcot in 2009. From working with Disney artists and original Disney created artwork, to developing the interactive feature "Weather Safe in Your State", to collaborating with our outside web team and managing our in-house animators, graphic designers and programmers, this project was a blast! https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1460411554125-49T3ACRLLQF3834S15CS/B%26WAnnualReport_Composed.jpg Portfolio - 2013, Brigham and Women's Hospital | 100th anniversary annual report Proud to have had the opportunity to initiate, implement, creative direct and oversee this massive redesign of the 350+ page, annual report for The Department of Medicine at Brigham and Women's Hospital. This new design was first implemented for the commemorative, centennial edition for the hospital in 2013 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1461458155743-H149Z99WLZ9TFIAGYTZR/CB1.jpg Portfolio - Centreville Bank | full page ad https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1500484248539-AOBQHEK49KN2W0THTEQT/Plan4.jpg Portfolio - Plan International, USA | Powerpoint I consider it a gift when my professional skills are put to use for initiatives that I believe in. I designed and managed the development details of this powerpoint presentation which was created as a 'donor prospectus' for international human relief organization, Plan International, USA. This project stands out as one of the most rewarding of my career. https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1460073432956-TH9JJYI7V4Q4C24PW601/brandeis2.jpg Portfolio - Einstein's Instagram | recruitment mailing Brandeis History Meets Social Media. This direct mail campaign was designed to entice prospective Brandeis applicants by conveying the university's rich intellectual culture and pedigree in a way that this target audience of 16 and 17 year-olds could relate to. Unexpected, memorable and fun! http://coletteisme.com/mnsatf daily 0.75 2018-05-01 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522172090680-I91PVXD54HVWN4A189OJ/MNSATF2.jpg Middletown-Newport Substance Abuse Task Force, psa https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522172605541-4NHQ10UB2MTGLXZVUZIS/MNSATF_1.jpg Middletown-Newport Substance Abuse Task Force, psa - Middletown-Newport Substance Abuse Task Force | public awareness I was strategic and creative lead for public awareness campaign “Don’t Buy, Don’t Supply” for the Middletown-Newport Substance Abuse Task Force. It was incredibly satisfying when this multi-channel campaign not only won multiple, national industry awards, but achieved its purpose of measurably reducing the number of alcohol related adolescent injuries and deaths in that region in the months and year that followed campaign close. https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522172090680-I91PVXD54HVWN4A189OJ/MNSATF2.jpg Middletown-Newport Substance Abuse Task Force, psa https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525194849691-HK3MBBAJDDAQRLU1IAXW/MNSATF2.jpg Middletown-Newport Substance Abuse Task Force, psa http://coletteisme.com/new-gallery-1 daily 0.75 2018-03-29 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522170501698-9Y7BC25CXRD2RU5MZI6M/mystic.jpg Mystic Aquarium - Mystic Aquarium | annual appeal The research required to write appeals for Mystic Aquarium was as enjoyable to me as the actual writing and creative management itself. The interviews I conducted with the passionate scientists and environmentalists at Mystic Aquarium always left me feeling inspired and motivated to tell their story in the most compelling ways possible. https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522170354841-RC6KV4HK7Q7BVKB937C4/mystic.jpg Mystic Aquarium - Mystic Aquarium, annual appeal https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522170501698-9Y7BC25CXRD2RU5MZI6M/mystic.jpg Mystic Aquarium - Mystic Aquarium | annual appeal The research required to write appeals for Mystic Aquarium was as enjoyable to me as the actual writing and creative management itself. The interviews I conducted with the passionate scientists and environmentalists at Mystic Aquarium always left me feeling inspired and motivated to tell their story in the most compelling ways possible. http://coletteisme.com/spdc daily 0.75 2018-03-27 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522171018221-CBGGKZOWWGCB0UNSK5UI/spdcjpg South Providence Development Corporation - South Providence Development Corporation, annual report https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522171018221-CBGGKZOWWGCB0UNSK5UI/spdcjpg South Providence Development Corporation - South Providence Development Corporation, annual report http://coletteisme.com/st-elizabeth daily 0.75 2018-03-29 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522171580778-RJ5LS55DNLSCQ4KGRXX1/StE.jpg St Elizabeth Community, annual appeal - Saint Elizabeth Community | annual appeal I subscribe to the philosophy that a society's greatness can be measured by how it treats its most vulnerable citizens. Ensuring proper and compassionate care for the elderly and infirm among us holds a special place in my heart. St. Elizabeth Community delivers the kind of care that serves as an example of the kind of practices that contribute to making our society great. It was an honor to work with the St. E staff and Barbara's family in order to compose and present Barbara's story. This annual appeal benefitted the organization that has embraced, cares for and has grown to love her. https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522171580778-RJ5LS55DNLSCQ4KGRXX1/StE.jpg St Elizabeth Community, annual appeal - Saint Elizabeth Community | annual appeal I subscribe to the philosophy that a society's greatness can be measured by how it treats its most vulnerable citizens. Ensuring proper and compassionate care for the elderly and infirm among us holds a special place in my heart. St. Elizabeth Community delivers the kind of care that serves as an example of the kind of practices that contribute to making our society great. It was an honor to work with the St. E staff and Barbara's family in order to compose and present Barbara's story. This annual appeal benefitted the organization that has embraced, cares for and has grown to love her. http://coletteisme.com/snhu2 daily 0.75 2018-04-26 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522283146134-7MS6OKQ2CORBFDGPYZWK/snhu2.jpg SNHU, Recruitment - Southern New Hampshire University | recruitment campaign I led this multi-channel initiative consisting of an initial print driver prominently touting tablet incentive, companion pURL, follow-up email campaign and Facebook ads. Our mission was to activate a promising yet completely unresponsive list of leads comprised of 15,500 high school juniors. The list’s stats and demographics met the profile of what ‘should have been’ prime targets for receptivity to outreach from SNHU Undergraduate Admissions. Yet, SNHU’s nine separate attempts to reach out to them had generated no interest. Analyzed data provided by SNHU, effectively segmented and developed personas for these prospects, then developed unique, targeted content to speak to each. Contacted 15,448 students, reached 13,844. 1384 targets responded yielding a 10% response rate. https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522283146134-7MS6OKQ2CORBFDGPYZWK/snhu2.jpg SNHU, Recruitment - Southern New Hampshire University | recruitment campaign I led this multi-channel initiative consisting of an initial print driver prominently touting tablet incentive, companion pURL, follow-up email campaign and Facebook ads. Our mission was to activate a promising yet completely unresponsive list of leads comprised of 15,500 high school juniors. The list’s stats and demographics met the profile of what ‘should have been’ prime targets for receptivity to outreach from SNHU Undergraduate Admissions. Yet, SNHU’s nine separate attempts to reach out to them had generated no interest. Analyzed data provided by SNHU, effectively segmented and developed personas for these prospects, then developed unique, targeted content to speak to each. Contacted 15,448 students, reached 13,844. 1384 targets responded yielding a 10% response rate. https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1524762861275-KH0BONUF193EXCWDBPAY/snhu3.jpg SNHU, Recruitment http://coletteisme.com/foundationmed daily 0.75 2018-03-29 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522282792781-E51GVW1GL63QCB2VUZRO/Foundation_2Boxes.jpg FoundationMed - Foundation Medicine, diagnostic test kits https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522282792781-E51GVW1GL63QCB2VUZRO/Foundation_2Boxes.jpg FoundationMed - Foundation Medicine, diagnostic test kits http://coletteisme.com/snhu daily 0.75 2018-04-26 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1524763026953-8E1PDC6K4NID4BHNATBZ/snhu2.jpg SNHU https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1524763026953-8E1PDC6K4NID4BHNATBZ/snhu2.jpg SNHU https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1524763036612-9POGHNS9EKMOJSD456TU/snhu3.jpg SNHU http://coletteisme.com/parabase daily 0.75 2018-03-29 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522282742545-RT8BDTNZHZQ9IFVOZP3H/parabase.jpg Parabase - Parabase Genomics, diagnostic test kit https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522282742545-RT8BDTNZHZQ9IFVOZP3H/parabase.jpg Parabase - Parabase Genomics, diagnostic test kit http://coletteisme.com/uha daily 0.75 2018-05-01 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522283183259-PW1JU02CA0F45CHOML14/UHA.jpg UHA - University of Hartford, view book https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522283183259-PW1JU02CA0F45CHOML14/UHA.jpg UHA - University of Hartford, view book https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522345511772-52HJLVUT5O2LHTG7AU53/UHA2.jpg UHA - University of Hartford | viewbook UHA loved the fresh, energetic approach we took to the redesign of the university's main marketing tool—their series of view books.   https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525194988652-G3XDV5AH1F4GT64Y7XLB/UHA.jpg UHA http://coletteisme.com/brandeis daily 0.75 2018-04-30 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522283263508-XOMUDGIP221DJLJ6TGH6/brandeis2.jpg Brandeis - Brandeis University | Einstein's Instagram, search campaign Brandeis History Meets Social Media. Did you know Albert Einstein was one of the original founders of Brandeis University? This direct mail campaign was designed to entice prospective Brandeis applicants by conveying the university's rich intellectual culture and pedigree in a way that this target audience of 16 and 17 year-olds could relate to. Unexpected, memorable and fun! https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522283263508-XOMUDGIP221DJLJ6TGH6/brandeis2.jpg Brandeis - Brandeis University | Einstein's Instagram, search campaign Brandeis History Meets Social Media. Did you know Albert Einstein was one of the original founders of Brandeis University? This direct mail campaign was designed to entice prospective Brandeis applicants by conveying the university's rich intellectual culture and pedigree in a way that this target audience of 16 and 17 year-olds could relate to. Unexpected, memorable and fun! https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525129278445-3ATDSAD2T8HDSUKN1VYH/BU1.jpg Brandeis - Brandeis University, 'Search' Campaign Concepts I piloted, creative directed and supervised the creative development of concepts for Brandeis 2014 ‘Search’ campaign, and pitched them to senior marketing at Brandeis University. These efforts won for The Allied Group a lucrative contract for Brandeis’s 2014 ‘Search’ campaign. https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525129275555-AM1H2U8FGG8HPOV46W2O/BU2.jpg Brandeis https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525129277171-WBIUNS90RA8HC663I3M7/BU3.jpg Brandeis https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525129278218-276CWGP22MDT09BF1OV9/BU4.jpg Brandeis https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525129279620-3HNEOIFRTPXTKUXMY11L/BU5.jpg Brandeis https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525129279251-MBMWFDW2MO0J81W2MM3V/BU6.jpg Brandeis http://coletteisme.com/brandeis2 daily 0.75 2018-04-30 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525130287479-EX8N35PGHFBX6D9BT68B/brandeis2.jpg Brandeis2 - Brandeis University, search campaign Brandeis History Meets Social Media. Did you know Albert Einstein was one of the original founders of Brandeis University? This direct mail campaign was designed to entice prospective Brandeis applicants by conveying the university's rich intellectual culture and pedigree in a way that this target audience of 16 and 17 year-olds could relate to. Unexpected, memorable and fun! https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525130287479-EX8N35PGHFBX6D9BT68B/brandeis2.jpg Brandeis2 - Brandeis University, search campaign Brandeis History Meets Social Media. Did you know Albert Einstein was one of the original founders of Brandeis University? This direct mail campaign was designed to entice prospective Brandeis applicants by conveying the university's rich intellectual culture and pedigree in a way that this target audience of 16 and 17 year-olds could relate to. Unexpected, memorable and fun! https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522295551311-2CT3AISNJA5S0TR8XJVR/brandeis1.jpg Brandeis2 - Brandeis University | search campaign 'Brandeis Faces'. Highlights Brandeis history, shows Brandeis today, highlights student achievements and personalized for the recipient. Engaging message presented in a familiar social media looking environment reminicent of ‘Facebook’ http://coletteisme.com/perkinelmer daily 0.75 2018-05-01 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522342266095-UYTMC9XC53B6SO5UYWPR/ViaCord+Boxes.jpg PerkinElmer - Samples of initiatives I led for PerkinElmer®, 'Viacord' collection kit I led the design and development of Viacord’s cord blood collection kits and all accompanying literature. I was also point for multiple promotional initiatives for Viacord. https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522342266095-UYTMC9XC53B6SO5UYWPR/ViaCord+Boxes.jpg PerkinElmer - Samples of initiatives I led for PerkinElmer®, 'Viacord' collection kit I led the design and development of Viacord’s cord blood collection kits and all accompanying literature. I was also point for multiple promotional initiatives for Viacord. https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525193467461-A5L2TM6U6D3SC1GBNQ3G/viacord1.jpg PerkinElmer http://coletteisme.com/bwh daily 0.75 2018-04-30 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522282220496-XNY7NF5WNKEGJT3PL6T3/B%26WAnnualReport_Composed.jpg BWH - Brigham & Women's Hospital, Department of Medicine | annual report I'm proud to have had the opportunity to initiate, implement, creative direct and oversee this massive redesign of the 350+ page, annual report for The Department of Medicine at Brigham and Women's Hospital. This new design was first implemented for the commemorative, centennial edition for the hospital in 2013. We were fortunate to have access to some incredible, vintage photography of hospital founders, medical pioneers and historical artifacts to help illustrate the milestones of the hospital's 100 years. It was an honor to be entrusted by The Department at Medicine of Brigham and Women's Hospital to go on to manage, design, and produce their annual report for every year since their centennial edition. https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522282220496-XNY7NF5WNKEGJT3PL6T3/B%26WAnnualReport_Composed.jpg BWH - Brigham & Women's Hospital, Department of Medicine | annual report I'm proud to have had the opportunity to initiate, implement, creative direct and oversee this massive redesign of the 350+ page, annual report for The Department of Medicine at Brigham and Women's Hospital. This new design was first implemented for the commemorative, centennial edition for the hospital in 2013. We were fortunate to have access to some incredible, vintage photography of hospital founders, medical pioneers and historical artifacts to help illustrate the milestones of the hospital's 100 years. It was an honor to be entrusted by The Department at Medicine of Brigham and Women's Hospital to go on to manage, design, and produce their annual report for every year since their centennial edition. https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525130186794-OJONWZ3S8QCWUX0ZUBA6/BW_RETRO.jpg BWH https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525130186933-EVVJQ0VTYO68FPXQ95JQ/BWH2.jpg BWH http://coletteisme.com/snhu1 daily 0.75 2018-05-01 https://static1.squarespace.com/static/57068b9c1bbee0bbaf9bcadc/t/5ae8a82e1ae6cf2db5dd0eec/1522282994823/ SNHU1 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522283052655-J8DSMD3YU4SGYQ00RI1D/snhu1.jpg SNHU1 - Southern New Hampshire University | yield piece 'Yield' in college admissions, is the percentage of students who commit (deposit) to a school once they've been accepted. Most higher education institutions engage in some form of a 'yield campaign' to their population of accepted students. Sometimes it's simply a letter or postcard. SNHU engaged in a multi-channel campaign including a highly personalized print piece, companion pURL and email drip campaign. I drove the design and approach for this campaign which SNHU attributed to a record-breaking number of accepted students committing to their school that year. https://static1.squarespace.com/static/57068b9c1bbee0bbaf9bcadc/5abc2d72758d462671dc8988/5abc31f22b6a28c8f430d323/1522282994823/ SNHU1 http://coletteisme.com/gsg daily 0.75 2018-05-01 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522281914123-WWADIMJ14D7CXMKW7ZVU/goodstart_1.jpg GoodStart Genetics | brief sampling of initiatives - GoodStart Genetics, brief sampling of marketing initiatives I was point person and marketing lead for genetic carrier screening pioneer, GoodStart Genetics (GSG) for four years. The critical marketing initiatives I led significantly grew the GSG brand, strengthened its equity and placed them in prime position for their subsequent, lucrative acquisition by Invitae. https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522281914123-WWADIMJ14D7CXMKW7ZVU/goodstart_1.jpg GoodStart Genetics | brief sampling of initiatives - GoodStart Genetics, brief sampling of marketing initiatives I was point person and marketing lead for genetic carrier screening pioneer, GoodStart Genetics (GSG) for four years. The critical marketing initiatives I led significantly grew the GSG brand, strengthened its equity and placed them in prime position for their subsequent, lucrative acquisition by Invitae. https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1524763282881-KVZGM5MMKVHJCXFWMOMJ/GSG19.jpg GoodStart Genetics | brief sampling of initiatives https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1524763360831-HMS1R9R9GM7MCKWMS26E/GSG13.jpg GoodStart Genetics | brief sampling of initiatives https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1524763312847-YOYD5O959OEEGZXNNQF1/GSG14.jpg GoodStart Genetics | brief sampling of initiatives https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1524763298799-5SHVZZCL726K45S3B5NO/GSG6.jpg GoodStart Genetics | brief sampling of initiatives https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1524763241769-0Q222462RBTQIGD2H7SH/GSG1.jpg GoodStart Genetics | brief sampling of initiatives https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1524763258767-KXIM8PEX6RIMT18A502J/GSG4.jpg GoodStart Genetics | brief sampling of initiatives https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525194358364-4JOKBA1BC9MFHGRQY38L/GSG20.jpg GoodStart Genetics | brief sampling of initiatives https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1524763226088-AYKUZ5GPAH7OLV7ZNY3M/GSG2.jpg GoodStart Genetics | brief sampling of initiatives https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525193962201-VZS1RJ4TVKGQXCQ0ZCJY/GSG17.jpg GoodStart Genetics | brief sampling of initiatives https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1524763270624-CDVL4J8JHMKU4YONXE4Y/GSG8.jpg GoodStart Genetics | brief sampling of initiatives http://coletteisme.com/uha2 daily 0.75 2018-03-29 https://static1.squarespace.com/static/57068b9c1bbee0bbaf9bcadc/t/5abd42b088251b04be3744d4/1522295605961/ UHA2 https://static1.squarespace.com/static/57068b9c1bbee0bbaf9bcadc/5abc61fd575d1fb78efdd837/5abc6335575d1fb78efdff73/1522295605961/ UHA2 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522296414015-CC4SNWGEUNBLX1QNPL8W/UHA2.jpg UHA2 - University of Hartford | view book UHA loved the fresh, energetic approach we took to the redesign of the university's main marketing tool—their series of view books. http://coletteisme.com/wentworth daily 0.75 2018-03-29 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522282159059-H94H9TAGJ6V5R2HFAA3J/wentworth1.jpg Wentworth - Wentworth Institute of Technology | direct mail I was copywriter, art director and project manager for this direct mail project whose objective was to promote Wentworth's certificate programs to the ambitious but full-time working individual focused on careers related to the engineering and construction industries. https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522282159059-H94H9TAGJ6V5R2HFAA3J/wentworth1.jpg Wentworth - Wentworth Institute of Technology | direct mail I was copywriter, art director and project manager for this direct mail project whose objective was to promote Wentworth's certificate programs to the ambitious but full-time working individual focused on careers related to the engineering and construction industries. http://coletteisme.com/bch daily 0.75 2018-05-01 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522282945779-FKFHBFOWCTE75XYNKX69/BCHAR1.jpg BCH - Boston Children's Hospital, annual report template development https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522351176999-E0EAZG4C9HPKBWBYWG2T/Dream.jpg BCH - A sampling of initiatives I led for Boston Children's Hospital I drove and managed several editions of Boston Children’s Hospital’s highest profile print publication, 'Dream' magazine; patient education literature about the Hospital’s Sport’s Medicine Clinic; a new template for BCH annual reports; and four separate opportunities to design and produce a calendar for the BCH Blood Donor Center, among others. https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522282945779-FKFHBFOWCTE75XYNKX69/BCHAR1.jpg BCH - Boston Children's Hospital, annual report template development https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525190348457-MMUGAW5FSJZHND17CLKC/Dream1.jpg BCH https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525190356637-PNX8CPQ6C5E3VC56AWDW/Concussion.jpg BCH https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525190368441-XVDJ4VX9M1LL1AMSF3VK/BCH_BDC1.jpg BCH https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525190368749-T09QFHCSRTCC6L9VVNT1/BCH_BDC2.jpg BCH https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525190407172-5W9SJD5JKSJMVZQAOSZ6/BCHAR1.jpg BCH https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525190416294-XL3KF00BGXNUQZ916SCV/BCHAR3.jpg BCH http://coletteisme.com/stormhero daily 0.75 2018-04-30 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525130999110-3BHC2N7MWLA1MLHT3K9N/sh3.jpg stormhero - Storm Hero® | interactive companion game to Epcot Center attraction The most exciting part of leading the 'Stormstruck' web design and development project was the total creation and development of an educational and interactive game for children we named 'Storm Hero'. In this engaging, animated environment, children were guided to choose items that would go into the making of a common-sense 'storm kit'. For each correct item selection, the visitors were rewarded with points and praise. And upon successful completion of their storm kit, they were rewarded with fun, congratulatory, audio fanfare as well as a personalized 'official Storm Hero' certificate they could print out at home. It was thrilling to work Disney art work on this and an honor to be given permission by Disney to 'mimic' the look of their artwork for the creation of the many icons we needed to make for this game. From writing the script, developing the story boards, auditioning and hiring our voice over talent - to managing our genius in-house animators, graphic designers and programmers, I loved everything about this project! https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525130999110-3BHC2N7MWLA1MLHT3K9N/sh3.jpg stormhero - Storm Hero® | interactive companion game to Epcot Center attraction The most exciting part of leading the 'Stormstruck' web design and development project was the total creation and development of an educational and interactive game for children we named 'Storm Hero'. In this engaging, animated environment, children were guided to choose items that would go into the making of a common-sense 'storm kit'. For each correct item selection, the visitors were rewarded with points and praise. And upon successful completion of their storm kit, they were rewarded with fun, congratulatory, audio fanfare as well as a personalized 'official Storm Hero' certificate they could print out at home. It was thrilling to work Disney art work on this and an honor to be given permission by Disney to 'mimic' the look of their artwork for the creation of the many icons we needed to make for this game. From writing the script, developing the story boards, auditioning and hiring our voice over talent - to managing our genius in-house animators, graphic designers and programmers, I loved everything about this project! https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522352182854-7M2HPG9YW9SCIO7ZD317/sh2.jpg stormhero https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525130999644-CHUIOLQKQVXLY9JV7IND/SH5.jpg stormhero https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525130998968-6NLVVUOZY0X4ZQDU56Q6/sh4.jpg stormhero http://coletteisme.com/heartfelt daily 0.75 2018-03-29 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522283430166-9P38TVCTO3HAWODGLHD6/heartfelt.jpg heartfelt - BCBSRI 'Heartfelt' | internal customer experience campaign Mission of the 'Heartfelt' campaign for Blue Cross & Blue Shield of Rhode Island: "The work we do makes a difference in the lives of our customers – every day. Everything we do at BCBSRI touches the lives and businesses of our customers. Whether it’s finance, operations, or customer service, our teams can make it a little bit easier to be healthy and prosperous in Rhode Island. And if each of us does our part, imagine the impact that all us of working together could have on our customers and our entire community. Because customers are at the heart of what we do." https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1522283430166-9P38TVCTO3HAWODGLHD6/heartfelt.jpg heartfelt - BCBSRI 'Heartfelt' | internal customer experience campaign Mission of the 'Heartfelt' campaign for Blue Cross & Blue Shield of Rhode Island: "The work we do makes a difference in the lives of our customers – every day. Everything we do at BCBSRI touches the lives and businesses of our customers. Whether it’s finance, operations, or customer service, our teams can make it a little bit easier to be healthy and prosperous in Rhode Island. And if each of us does our part, imagine the impact that all us of working together could have on our customers and our entire community. Because customers are at the heart of what we do." http://coletteisme.com/worksite-health daily 0.75 2018-05-01 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1524763785876-94W1HJ3PDSYCF825MVE0/worksitehealth.jpg Worksite Health - Worksite Health Awards | digital campaign Prior to 2016, the Organization had spent >$20,000.00, every year for seven consecutive years, on the development of multiple print pieces and print media buys in order to promote this annual event. • I sourced LinkedIn Sponsored Content as a money savings option. • I drove the 2016 ‘Worksite Wellness’ campaign as digital only. It went forward with multiple, targeted LinkedIn Sponsored Content ads driving audience to a campaign landing page we built in-house. • Total campaign spend in 2016 was <$5,000.00, a >$15,000.00 YOY savings for this event—an event that never had expectations for ROI, but was always understood to be a must do community ‘feel good’ event whose benefits were by and large PR and good will. • There was a marked increase in 2016 event participation at campaign’s end over prior year. • I measured this campaign’s performance using UTM codes placed on landing pages that I tracked through Google Analytics. Also utilized LinkedIn Sponsored Content’s Analytics feature. https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1524763785876-94W1HJ3PDSYCF825MVE0/worksitehealth.jpg Worksite Health - Worksite Health Awards | digital campaign Prior to 2016, the Organization had spent >$20,000.00, every year for seven consecutive years, on the development of multiple print pieces and print media buys in order to promote this annual event. • I sourced LinkedIn Sponsored Content as a money savings option. • I drove the 2016 ‘Worksite Wellness’ campaign as digital only. It went forward with multiple, targeted LinkedIn Sponsored Content ads driving audience to a campaign landing page we built in-house. • Total campaign spend in 2016 was <$5,000.00, a >$15,000.00 YOY savings for this event—an event that never had expectations for ROI, but was always understood to be a must do community ‘feel good’ event whose benefits were by and large PR and good will. • There was a marked increase in 2016 event participation at campaign’s end over prior year. • I measured this campaign’s performance using UTM codes placed on landing pages that I tracked through Google Analytics. Also utilized LinkedIn Sponsored Content’s Analytics feature. http://coletteisme.com/plan daily 0.75 2018-05-08 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525803889028-7DREC61CGWY48D03KIBO/plan_home.jpg Plan - Plan International, USA | Powerpoint, donor prospectus I consider it a gift when my professional skills are put to use for initiatives that I believe in. I designed and managed the development details of this powerpoint presentation which was created as a 'donor prospectus' for international human relief organization, Plan International, USA. This project stands out as one of the most rewarding of my career. https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525803889028-7DREC61CGWY48D03KIBO/plan_home.jpg Plan - Plan International, USA | Powerpoint, donor prospectus I consider it a gift when my professional skills are put to use for initiatives that I believe in. I designed and managed the development details of this powerpoint presentation which was created as a 'donor prospectus' for international human relief organization, Plan International, USA. This project stands out as one of the most rewarding of my career. https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525803865051-96XD9WE4PAXHU8OW2USQ/PLAN.jpg Plan http://coletteisme.com/plndp daily 0.75 2018-05-08 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525804185494-B7KHW4QA2029EN5PAHQL/PLNDP1.jpg PLNDP - Physicians and Lawyers for National Drug Policy | website and collateral https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525804185494-B7KHW4QA2029EN5PAHQL/PLNDP1.jpg PLNDP - Physicians and Lawyers for National Drug Policy | website and collateral https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525804144194-6WCHZRIWH0L8GV0TBKD8/PLNDP2.jpg PLNDP http://coletteisme.com/content-marketing daily 0.75 2018-04-26 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1524761817958-ZZ8QCVFCLRSJXLULUR1N/NEHP.jpg Content Marketing - B2B Content Marketing A sampling of the B2B Content Marketing I developed, implemented and managed on an ongoing basis throughout 2017 - early 2018. https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1524761817958-ZZ8QCVFCLRSJXLULUR1N/NEHP.jpg Content Marketing - B2B Content Marketing A sampling of the B2B Content Marketing I developed, implemented and managed on an ongoing basis throughout 2017 - early 2018. https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1524761898423-8GVZMO0DKN3SGT9HSITK/VP1.jpg Content Marketing https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1524761910535-ZFS7QKOGZFHC4UQBEBQU/BlueInsights1.jpg Content Marketing http://coletteisme.com/post daily 0.75 2018-05-02 https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525195086465-G5CT361E6PURNAJJSGD6/Post.jpg Post - POST University, 'Yield' Campaign Post University had undergone a recent and dramatic brand overhaul when we began this project. Since the new design direction was unique, complex and sophisticated, I encouraged our design team to spend the necessary time to truly absorb the nuances outlined in Post’s new style guidelines. My team's initial (and significant!) resistance eventually gave way to enthusiasm as they embraced the new design standards. This piece became one of my team’s favorite visual directions we’d ever developed for a higher-ed client. https://images.squarespace-cdn.com/content/v1/57068b9c1bbee0bbaf9bcadc/1525195086465-G5CT361E6PURNAJJSGD6/Post.jpg Post - POST University, 'Yield' Campaign Post University had undergone a recent and dramatic brand overhaul when we began this project. Since the new design direction was unique, complex and sophisticated, I encouraged our design team to spend the necessary time to truly absorb the nuances outlined in Post’s new style guidelines. My team's initial (and significant!) resistance eventually gave way to enthusiasm as they embraced the new design standards. This piece became one of my team’s favorite visual directions we’d ever developed for a higher-ed client. http://coletteisme.com/new-cover-page daily 1.0 2020-08-24 http://coletteisme.com/about daily 0.75 2023-06-18 http://coletteisme.com/references daily 0.75 2020-04-03